Article provided by Southern Writers Magazine
A writer who has to publish a book generally spends hours suffering the web for the best book promotion techniques. Creating a distinct cover and generating a book review can be the best strategies, but marketing your book would go well beyond that. Most of the writers find radio, newspaper, television as a way to promote their books daunting. However, there are also some magazines for writers that give them a specific opportunity for book marketing. There are some tips which will be very helpful for you in marketing your book. Some of these tips are as follows:
Identify your books target audience: Every person cannot be a potential reader. In order to narrow your focus, you firstly need to determine to whom your book will appeal, either male or female? When you will know the target audience, it will be easier to promote your book.
Start your marketing locally then gradually expand your efforts: You can catch your target audience’ eye by creating advertisements such as business cards, posters, and fliers that can be used on all levels.
Build an “elevator pitch” for your book: elevator pitch is a brief, focused message that would generally aim towards a particular person or group and summarize that why they should be interested in the book. Keep in mind that your elevator pitch should focus on your book selling points and should have no more than two or three sentences.
Make a professional looking media kit: This public relation tool will make you able to have your materials well–organized. You should include a pitch letter in your media kit introducing yourself and your book.